Jupiler // Crashed Glass

1 in 3 Belgians admit to driving under the influence of alcohol.  Very few in the beer category dare to take a stand on this topic, out of fear of losing business. But Jupiler, the biggest beer brand in Belgium took their responsibility. We made beer glasses from the crashed windows of cars involved in drunk road accidents, placing them in bars across Belgium. Customers received their Jupiler in the crashed glass, that carried a strong message: “Cars can get a second life, humans can’t. Made from the crashed car of a drunk driver.” Turning the crashed glasses into both medium and message. 

Made with:

BBDO Belgium

Jupiler

Patricia Van De Kerckhove

Marc-Richard Vanderheyden

Antoinette Ribas

Frederik Clarysse

Christophe Malotaux

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