Orange // Wrap the city

Every year orange makes a big push to sell products at the end of the year. This year we decided to do it differently, by simply making our selves the final destination for all Christmas shoppers by offering to wrap all their presents for free. 

We took over the largest building in town and turned it into the city’s largest ever interactive billboard.

Made with:
Publicis Brussels
Karen Fonteyne
Bram Van Moorhem
Tom Berth
Geert De Rocker
Naïm Baddich
Filip Van Der Haegen
Fréderic Sodermans
Amandine Clio
Berten Peremans
Victoire Kaiser
Toykyo