Doof Vlaanderen // Het Warmste Gebaar

With Het Warmste Gebaar, Deaf Vlaanderen wants to teach all of Flanders basic Flemish Sign Language in a fun and playful way via a YouTube channel. Learning to sign and share compliments not only teaches common words and expressions, but also strengthens the mutual bonds between people. The campaign uses radio as a vehicle to invite listeners to meet signers on YouTube. This clever initiative is also a broad awareness campaign for the situation of a target group that is often forgotten in this Covid-19 crisis. Because our mouth masks mean that sign-speakers can no longer lip-read and see our facial expressions, which has made their daily lives even more difficult.