Win For Life // Again and again

The Belgian National lottery asked for a complete rebrand of their Win for Life scratch tickets and a launch campaign. With the tickets, you can win a fixed sum every month for the rest of your life. The rebrand and the consequent design was built on the principle of of doing the things you like on repetition. Again and again and again.

The redesign was vibrant and energetic, Taking over the streets and festivals at the start of summer.

Made with:

BBDO Belgium

Lotterie Nationale

Patricia Van De Kerckhove

Marc-Richard Vanderheyden

Gregory Verheyleweghen

Piet Boeykens

Gaeten Gomez Garcia

Alice Stadion

Cato Samyn

Anton Copens

Davy Dooms